Special Guest Discussion with Marcus Butler

Participants: Marcus Butler

Covering: Special Guest Discussion with Marcus Butler, a British YouTube Personality & vlogger, known for his eponymous channel “Marcus Butler“.

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Mobile Entertainment – The Big Picture (part 1)

Participants: David Black, MD of Branding and Consumer Markets for Google UK;
Tim Mulligan, Analyst/ Author, Midia Research;
Tom de Groeve, Leader – Media & Entertainment at Strategy& (part of the PwC network);
Mark Smith, GSMA

Covering: David Black, MD of Branding and Consumer Markets for Google UK; Tim Mulligan, Analyst/ Author, Midia Research; and Tom de Groeve, Leader – Media & Entertainment at Strategy& (part of the PwC network) join the GSMA’s Mark Smith in the studio

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Mobile Entertainment – The Big Picture (part 2)

Participants: David Black, MD of Branding and Consumer Markets for Google UK;
Tim Mulligan, Analyst/ Author, Midia Research;
Tom de Groeve, Leader – Media & Entertainment at Strategy& (part of the PwC network);
Mark Smith, GSMA

Covering: David Black, MD of Branding and Consumer Markets for Google UK; Tim Mulligan, Analyst/ Author, Midia Research; and Tom de Groeve, Leader – Media & Entertainment at Strategy& (part of the PwC network) join the GSMA’s Mark Smith in the studio

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INTRODUCTION BY THE MMIX SUMMIT CHAIR

Participants:

Tom de Groeve – Leader Media & Entertainment at Strategy& (part of the PwC network)
Mark Smith – Marketing Director, GSMA
James Anderson – Managing Partner, Momentum Worldwide

Covering: 

  • Intro to The MMIX Program
  • Latest developments and dynamics

The Introduction to The MMIX 2016 kicked off with Mark Smith of the GSMA welcoming delegates with a perspective on the rapidly evolving landscape of media & entertainment across multiple screens over the last decade.

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GLOBAL MEDIA & ENTERTAINMENT LANDSCAPE

Participants:

Presented by Mark Mulligan, Co Founder & CEO, Midia Research

Covering: 

  • Global landscape for mobile media & entertainment latest developments and dynamics
  • Latest trends, forecasts and analysis for the sector
  • Ongoing transformation of customer behaviour fuelling the surge of mobile devices for entertainment
  • The shift from fixed internet, linear TV, games and consoles to multiscreen experiences
  • Long term outlook (who will be the ultimate winners and losers?)
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THE MMIX KEYNOTE

Participants:

Scott Mirer – VP, Device Partner Ecosystem, Netflix

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MOBILE FIRST: THE FUTURE OF TV & FILM

Participants:

Panel Chair Deborah Bothun – Global Leader Entertainment & Media and US Leader Entertainment, Media & Communications at PwC.
Matt Stagg – Head of Mobile Video & Content, EE,
Rajin Persaud – Next Generation Business & Product Strategy, CNN,
Pablo Romero – Director Digital Content, Telefonica-Movistar+,
Sophie Garnham – Head of Commercial Development, Sky,
Parissa Pandkhou – Director, Product Development, Verizon,
Dan Reich – Senior Vice President, Multiplatform Product Strategy & Development at Viacom International Media Networks.

Exploring the seismic shifts in the television industry, including the decline of linear, the shift to multi-screening and the move to on-demand OTT services and business models, as well as the evolution of IP and new technologies such as UHD, 4K and LTE-Broadcast.  The session will also explore the implications for, and the changing role of mobile networks in the value chain.  It will assess monetization strategies, partnership, advertising and distribution models and the all-important customer experience.

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THE SOCIAL VIDEO PHENOMENON

Participants:

Panel Chair, Cliff Fluet, Partner, Lewis Silkin LLP
Jonathan Skogmo, CEO, Jukin Media
Dominic Smales, CEO, Gleam Futures
David Black, MD of Branding and Consumer Markets for Google/YouTube
Jean-Philippe (JP) Maheu, Vice President, Global Brands and Agencies, Twitter

An exploration of the User Generated video explosion, from messaging to cult and mainstream short form content from music and other forms of entertainment to a myriad of specialist channels for almost every taste. The segment is booming, and fuelled by mobile

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THE CHALLENGES OF DIGITAL MUSIC & THE FUTURE OF TELCO PARTNERSHIPS

Participants:

Panel Chair Mark Mulligan – Co-Founder & CEO, Midia Research
Michael Abbatista – Global Head of Telco Partnerships, Spotify
Sissel Henriette Larssen – Head of Music Asia,Telenor
Brian Message – Artist manager/ Co-Manager Radiohead
Alfonso Perez-Soto – SVP of Biz Dev for LATAM and Emerging Markets, Warner Music Group.

A top to tail exploration of the digital music landscape, addressing progress in the transition to streaming (and how fundamentally, to get the critical mass to switch to digital music) with an emphasis on the future for telco partnerships, monetization and innovation. It will look at the perceived destruction in the value of music and the downward pressure on the price of premium streaming coming from the growth of free and music video platforms. Legal music is clearly growing, but can this growth be leveraged to grow overall music revenues, or will gains be cannibalised elsewhere?

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MOBILE FIRST: THE GAMES EXPLOSION

Participants:

Panel Chair Volker Hirsch – A founder, advisor, mentor and angel investor
Ronny Scherer – Executive Producer & Director, LEGO Games
Teemu Huuhtanen – CEO of Next Games (the Games Developer behind “Walking Dead No Mans Land” game)
Wilhelm That – Executive Vice President, Games at Rovio

Co-presented with Gamelab, this session designed to address trends and forecasts, business models and strategies as the shift moves from consoles to mobile first approaches from social games to virtual reality, multiplayer formats and new innovation driving the most lucrative of mobile content sectors. Plus, a look ahead to the Gamelab Future Playgrounds event at MWC 16.

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MOBILE FIRST: THE OPPORTUNITIES FOR MEDIA & BRANDS

Participants:

Panel Chair Patrick Rona – Chief Digital Officer, APAC, McCann Worldgroup
Vince Bannon – VP Strategic Partnerships, Getty Images
Alex Wellen – Chief Product Officer, CNN
David Chapon – Global Director, Digital Channels, Customer Marketing Communication, Sony Mobile Communications
Esohe Omoruyi – VP Digital Services & Innovation, L’Oreal International, Paris.

Shifting TV habits, the growth of multi-screen gaming, and the explosion in video consumption discussed throughout the MMIX Summit are all having a dramatic impact on the way that brands, agencies and media consider consumer behaviours and adapt their strategies to engage and interact with audiences, as well as measure impact and ROI. This session brings together media change drivers to explore the explosion of multimedia, video and the shift from TV in the living room to on the move consumption, and how brands can get ahead of the curve.

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