Welcome to the MMIX – the latest in the series of events that brings together value chain leaders and innovators to explore, engage and enhance the global mobile entertainment experience.

The MMIX is brought to you by the GSMA in partnership with Momentum Worldwide.

What began in 2015, as a focus on digital music, has expanded dramatically for Mobile World Congress 2016, embracing the broader opportunities and challenges for the film, tv, broadcast, video, music, games and media sectors.

Click the links below to view the sessions from 2016

2016 MMIX Summit


The Mobile Multimedia Innovation eXperience – MMIX for short – is the official media & entertainment theme at Mobile World Congress, the biggest mobile event on the planet with over 100K delegates and 3K+ exhibitors.

Thank you to all that joined us for an incredible four-day programme of events exploring the future of media and entertainment on mobile.

As well as thought-provoking keynotes, track sessions and debates- we organised a dedicated MMIX Studio Summit analysing the phenomenal impact of video, film, TV, music, media and games on the global mobile sector.

We also partnered with the Mobile Media Summit, the Interactive Advertising Bureau, McCann Worldgroup and Gamelab to bring razor-sharp insights from industry experts. Plus the Glomo Awards 2016, was in the MMIX, to showcase the very best in mobile, media and entertainment.

And we prepared an unforgettable night for The MMIX Party – the Official MWC Party too…

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